Jimmy's Biography:

Jimmy Lea is a dynamic professional speaker, sales and marketing expert, and consultant with over a decade of experience in the automotive aftermarket industry. As Vice President of Business Development at The Institute for Automotive Business Excellence, he has helped shops optimize sales strategies, build strong vendor relationships, and implement innovative lead-generation tactics. His engaging speaking style and actionable insights have empowered countless shop owners to increase visibility, attract new customers, and drive sustainable growth. Expanding his reach beyond the automotive sector, Jimmy is passionate about helping businesses across industries navigate the ever-changing marketing landscape. With a deep understanding of customer behavior, market trends, and effective sales techniques, he equips organizations with the tools needed to optimize marketing efforts and achieve long-term success. Whether consulting, training, or speaking, Jimmy’s expertise inspires businesses to unlock their full potential.